Apple has announced that it will delay the release of three new artificial intelligence (AI) features in Europe due to the requirements set by the European Union’s Digital Markets Act (DMA). These features include Phone Mirroring, SharePlay Screen Sharing enhancements, and Apple Intelligence.
AI Push and Feature Overview
Earlier this month, Apple introduced a series of AI-powered features designed to enhance user experience across its devices. These features were showcased during Apple’s Worldwide Developers Conference (WWDC) and are part of an effort to bolster sales by integrating advanced AI capabilities into their products. The features include:
1. Apple Intelligence:
- Uses AI to generate text, images, and other content on command.
- Integrates with ChatGPT and Siri to search the web and generate responses.
- Can analyze emails, texts, and photos on a user’s device to retrieve specific information based on user prompts.
2. Phone Mirroring on macOS Sequoia:
- Allows users to mirror their iPhone display on a Mac.
- Enables interaction with iPhone notifications and seamless drag-and-drop functionality between iPhone and Mac.
3. SharePlay Screen Sharing Enhancements:
- Enhances the capability to share and control screens during video calls.
- Allows users to draw on someone else’s screen or take control to perform actions.
These features are designed for the latest devices, including the iPhone 15 Pro, iPhone 15 Pro Max, and iPads and Macs equipped with the M1 chip and later versions.
Regulatory Challenges and Apple’s Response
Apple’s decision to delay the launch in Europe stems from the DMA’s interoperability requirements. The DMA aims to ensure that dominant tech companies do not unfairly hinder competition by locking out rival products and services. Apple expressed concerns that complying with these requirements could compromise the integrity of its devices, potentially risking user privacy and data security.
In an email, Apple stated:
“Specifically, we are concerned that the interoperability requirements of the DMA could force us to compromise the integrity of our products in ways that risk user privacy and data security.”
Apple emphasized its commitment to user privacy and the integrity of its products. The company is working with the European Commission to find a solution that would allow it to introduce these features in Europe without compromising user safety.
The European Commission responded by reiterating that Apple is welcome to operate in the EU as long as it adheres to the region’s laws. The Commission has previously pushed back against arguments from tech companies that regulatory compliance could undermine security.
Timelines and Availability
While these AI features will be available in the U.S. this fall, European users will not see them until 2025. The delay underscores the challenges global tech companies face when navigating differing regulatory landscapes.
Apple’s focus on AI is part of a broader trend among tech giants to integrate advanced machine learning capabilities into their ecosystems. Despite regulatory hurdles, the company remains committed to delivering innovative features while maintaining its stance on user privacy and security.