Samsung Display, a key player in the display technology market, is set to supply its latest OLED panels, using the cutting-edge M14 material set, to upcoming smartphones from Google and Apple. This move is poised to impact the display industry significantly, as the adoption of these advanced materials will enhance the performance of flagship devices from both tech giants.
The new M14 material set represents a substantial advancement in OLED technology. OLED (organic light-emitting diode) displays are known for their superior color reproduction and self-luminous properties, which eliminate the need for a separate backlight. This results in deeper blacks, higher contrast ratios, and more vibrant colors compared to traditional LCDs (liquid crystal displays). The M14 material set, in particular, promises improved brightness and lifespan, setting a new standard for OLED performance.
According to industry sources, Samsung Display will supply M14 OLED panels for Google’s Pixel 9 series and Apple’s iPhone 16 Pro models. The Pixel 9 lineup, expected to be unveiled at the ‘Made by Google’ event on August 13, will include the standard model, Pro, and Pro XL. Additionally, Samsung Display will provide OLED panels for the second-generation Pixel Fold, indicating a broad collaboration between Samsung and Google.
For Apple, the new M14 OLED panels will be featured in the iPhone 16 Pro and Pro Max models, which are set to launch in the second half of the year. The iPhone 16 series will consist of four models: the 6.1-inch regular, 6.7-inch Plus, 6.3-inch Pro, and 6.9-inch Pro Max. While the regular and Plus models will continue to use the M12 material set, the Pro and Pro Max will benefit from the enhanced M14 materials.
Samsung Display’s M series materials are known for their high performance, with each iteration bringing improvements in color accuracy, brightness, and longevity. The M14 material set is the latest and most advanced, offering significant enhancements over its predecessors. It is expected to provide brighter displays with better power efficiency, which is crucial for battery life in high-performance smartphones.
Samsung Display has already placed orders with suppliers for the M14 materials, preparing for mass production. Key suppliers include Deoksan Neolux, which provides red and green prime materials and the hole transport layer (HTL); Samsung SDI, which supplies the green host; and LG Chem, which provides the a-ETL and ETL materials. This coordinated effort among leading material providers ensures that the M14 OLED panels will meet the high standards required by Google and Apple.
The adoption of M14 OLED panels by flagship devices from Google and Apple underscores the growing demand for high-performance displays. As consumers increasingly seek devices with superior visual experiences, the pressure on display manufacturers to innovate and improve their technology intensifies. Samsung Display’s leadership in this space highlights its ability to meet these demands and set industry benchmarks.